Ever since J. Crew creative director Jenna Lyons became president in
2010, the brand has gone through a most notable identity shift, and many
loyal customers aren't too pleased. So long are the prototypical
khakis, neutrals, and loafers. The retailer is up to par with its
couture competitors -whimsical patterns, chunky, funky jewelry, and all
things trendy are now part of the norm. When J. Crew CEO Mickey Drexler
received an e-mailed from a concerned customer, he responded by saying
that perhaps they've: "strayed too far from the classics and brand
messaging for which J. Crew had become known." And in a follow-up e-mail
he wrote: "We are on it for sure. I hope you see a difference this
fall." Whether change is visible in the upcoming collection or not,
here's a slideshow to pay testament to the evolution of the brand.
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